Short & Sweet - Bottlerocket Wine & Spirit Newsletter

bottlerocket
Party in a wine shop

Bottlerocket Headlines
May 30, 2008

> For a Good Time - Melissa Hall
> Last Chance - Intro Class Starts Monday 6/2
> Alice Feiring - A Wine Lover's Lament on 6/4
> All-Spain Class - Saturday Afternoon, 6/7
> American Priestess - Jane Geniesse Reading, 6/17
> Tea-Based Cocktails - Tasting & Workshop 6/22


party
Melissa Hall, Events Maven

Please welcome new Bottlerocker, Melissa Hall! She's now full-time, leading our Event Services. Melissa is a party girl at heart. She's quadrilingual and an accomplished dancer. After joining the Peace Corps right out of college, Melissa worked in microfinance with nonprofit ACCION New York before jumping into the wine world. Planning an event and want expert assistance? Click here to find out more about Bottlerocket's Event Services. Melissa looks forward to helping you host a wine tasting at the store, your business or home.


sniff
Take a class. Now.


You've wanted to do this for a while. Stop dallying and sign up for our last introductory class of the season, Explore Wine. Starts Monday, June 2. Continues over four consecutive Mondays in June. You'll taste more than 25 wines in a small group, led by fun, expert instructor, Ellisa Cooper. Get smart about a subject that will enchant you for a lifetime!



alice feiring
Alice Feiring

In a tale to rival David and Goliath (at least in the minds of us mortal, wine-loving folk), writer Alice Feiring takes on the omnipotence of famed wine critic Robert Parker in her new memoir, The Battle for Wine and Love: Or How I Saved the World from Parkerization.

The book's been called "quirky and endearing," (NY Sun) and "part polemic, part love note to the small winemakers and importers struggling to keep traditional methods alive." (CNN) Come meet Ms. Feiring next Wednesday, June 4. We'll pour tastes of the wines she cherishes.



spanish dancing
Spain inspires us

Spain is all the rage. It boasts the land most planted with vineyards in the world and is the third largest producer of wine. And oh, those wines. From carefree, sunny "rosado," Spanish rosé, to aromatic whites like Albariño. Huge, brooding reds made from Tempranillo grapes. Take our Explore Spanish Wines class Saturday afternoon, June 7 and taste the gamut. A chance to wrap your arms around this rich wine culture.


jane geniesse
Jane Geniesse

Mark your calendars for another great Eclectic Salon night at the store: author Jane Fletcher Geniesse comes to read from her latest book, American Priestess, on Tuesday, June 17. Hear the riveting true story of American evangelism gone awry, with a backdrop of missionary zeal and sexual deviance, set in a fabled mansion in 19th-century Jerusalem.
Book-signing and free wine tasting.




Also upcoming: a free cocktail-making workshop on Sunday, June 22. Drop by for tips and tastes, featuring summer drinks made with teas from Tavalon. Iced tea with a twist.


Classes

Explore Wine: Four Week Introductory Series. $180

Starts Monday, June 2 at 6:30 pm
Ellisa Cooper, Instructor

A practical, fun, utilitarian workshop to familiarize you with the major types and styles of wine. You will learn how wine is made, how to taste and evaluate wine, and ultimately what you like personally. Our goal is to provide you with the information and experience to make you comfortable, confident consumers.

June 2 – Explore the Major Varieties
Know the noble and notable wines of the world and a bit of history.
June 9 – Explore Old vs. New World
Learn how a region, grape grower and wine maker can influence the final product.
June 16 – Explore White
Dig deeper into the huge variety of white wines.
June 23 – Explore Red
Taste through the world of red wine.
Conclude with practical advice on continuing the adventure.

ellisa cooper
Ellisa Cooper

About Ellisa Cooper: Ellisa possesses an extensive, almost encyclopedic, knowledge of all things wine-related. Her own education in wine began while working in several of the great New York restaurants where top chefs Terrance Brennan, Waldy Malouf, Marco Moiera, Dave Pasternack and Marc Murphy prepared foods that demanded great wines. She is currently a Master Sommelier candidate through The Court of Master Sommeliers. She is a founder of the retail shop Discovery Wines.

Ellisa's mantra is simple, "The only way to learn wine is to drink wine."

Explore Wine classes start promptly at 6:30 and end at 7:30pm. Only 18 lucky participants can be accommodated, first come, first serve. Full payment in advance required and no refunds possible. Call 212-929-2323 or contact us here to sign up now.


Explore Spain. $85

Saturday, June 7, 4 - 6 pm
Ellisa Cooper, Instructor

With the most land planted under vines in the world, Spain represents a myriad of styles. From traditional Rioja to experimental Priorato, from the crisp, clean whites of verdant Galicia to the emerging region of Bierzo. Learn about all the major appellations or what to pair with your favorite tapas. Discover the tremendous variety Spain has to offer. Olé!

This class starts promptly at 4 and ends at 6pm. Only 18 lucky participants can be accommodated, first come, first serve. Full payment in advance required and no refunds possible. Call 212-929-2323 or contact us here to sign up now.



Happenings


alice feiring

Wednesday, June 4, 6 – 8 pm
Eclectic Salon: Alice Feiring

Alice Feiring is on a one-woman crusade against the tyranny of homogenization, wine consultants, and, of course, the 100-point scoring system of a certain all-powerful wine writer. Come meet Alice, taste some of the wines she champions and get her new book, The Battle for Wine and Love.
Free. Reservations not required.


american priestess

Tuesday, June 17, 6 – 8 pm
Eclectic Salon: Jane Fletcher Geniesse

In her new book, American Priestess, Jane Fletcher Geniesse tells the story of the American Colony Hotel in Jerusalem and the woman behind its creation, Anna Spafford. A tale of religious fanaticism, numerous scandals, acts of charity and the founding of the modern Middle East. Jim Lehrer, speaking of Ms. Geniesse's writing, says it "sings with the drama and lilt of a fine novel." Meet this engaging author, listen to stories and taste wines. Free. Reservations not required.



tea cocktails

Sunday, June 22, 3 – 6 pm
Tasting & Workshop: Tea Cocktails

The weather is warming up. Time to concoct clever and refreshing drinks to serve poolside, or on your picnic blanket at the opera in Central Park. The folks at Tavalon, purveyors of all things tea, will be at Bottlerocket, giving lessons on making tea-based cocktails. Tastes will be served. Try their SmarTEAni, a combination of white tea, peppermint, and naturally sweet Korean plums. Forget Lipton. Mix up spiked iced tea for your next party. Free. Reservations not required.


We Do

Delivery – Just give us a call and we'll take care of the rest: 212-929-2323.
Special Orders – Give us one day and we'll give you price and availability for a case of almost anything. Email: specialorders@bottlerocketwine.com
Gifts selected, wrapped, packaged and shipped.
"Find the Love" – Samplers to expose you to new tastes.
"The High End" – We serve collectors, too. Call for info.
Private in-store events: customized tastings, food & wine pairing parties.
Tasting events at your home or office.
Consultations and Gift Registry for weddings, parties, events.


Forward This

Spread the news that Bottlerocket is open. If you think we provide a good experience for wine lovers, please forward this to your friends, and tell them about our 10% discount on any purchase for all first-time customers who join our customer list. Thank you for your support!

Remember, we're a work in progress. We would value any suggestions you may have to help us create the best wine buying experience on the planet. Send us an email: myidea@bottlerocketwine.com. Thank you!


BOTTLEROCKET WINE & SPIRIT
5 W. 19TH STREET, NEW YORK, NY 10011
T: 212-929-2323 F: 212-929-3111


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