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Short & Sweet - Bottlerocket Wine & Spirit Newsletter

Five months old today and over 2,500 customers to date! Thank you for helping us make this wild experiment a success. We especially appreciate that you tell your friends about Bottlerocket, leading them down 19th Street to discover how buying wine can be as fun as drinking it.

A number of excellent new wines have just arrived in the store. We're still a little shy of our goal of 365 different bottles. Taking the time to lovingly hand pick our selection. Keeping it balanced. Tasting many until we find the winners. Come in and try something new!

Last week, Julia Child fans flocked around Alex Prud'homme, reading from Julia's memoir at Bottlerocket's Eclectic Salon on September 20. Tomorrow, don't miss Dina Cheney, author of Tasting Club, giving us her insider secrets for hosting a home tasting party. Tuesday, October 4 from 6 to 8 pm.

Classes have begun and many more classes are in the works, including one-off evening and weekend sessions, along with future offerings of Explore Wine, our 4-part introductory class. Let us know what interests you; we'll bend over backwards to create a class that answers your need.

Kids welcome! Did you know that Bottlerocket has a children's nook in the store? Chalk aficionados and Lego lovers, show us your stuff.


Latest & Greatest

Domaine de Cassan. Beaumes de Venise Côtes du Rhône Villages 2004.
France > Rhône Valley. $14.

Soul-satisfying. The region of Beaumes de Venise in the Southern Rhône, was recently granted its own appellation, where family-owned Domaine de Cassan produces ruby, red wine that express dark fruit and richness. The vines on this 28 hectare (about 69 acres) property benefit from many sun-soaked days, producing smoky, spicy flavors. The 2004 vintage was small and it is not going to be around long. Enjoy it now, or keep one for next year's dinner party.

Weingut Familie Rauen. Riesling Spätlese 2003. Germany > Mosel-Saar-Ruwer. $16.
There's a reason why Decanter magazine recently showered praise on this delicious sweet white, giving it four out of five stars. It tastes like a green plum married a honeydew melon, with a bit of lime keeping the peace. This fabulously lush Spatlese (a wine made from grapes picked late in the season, with higher sugar levels) is from a small, family owned winery. When Harald Rauen took over from his father 25 years ago, the first thing he did was to reduce the yields in the vineyards to concentrate on quality instead of bulk. Then he modernized the cellar, again raising the quality. The results: classic, clean, elegant Rieslings.

Ridge. California Zinfandel Pagani Ranch 2004. USA > Sonoma County. $36.

Since 1991, Ridge has made Zinfandel from the old Pagani vineyard on the east-facing side of Sonoma Valley. Almost all the vines here were planted more than a hundred years ago. Pagani Ranch is a fine example of what we look for in a vineyard: low-yielding old vines, carefully tended by a quality-conscious family who, in this case, have worked the land for four generations. The vineyard's long survival is proof of its merit. An average site would have been abandoned during the thirteen years of Prohibition, or during the Depression. If you love Zinfandel, Pagani Ranch is a "must-have" wine. It won't be in the store for long.

Remember, Bottlerocket delivers. We will send you a carry-box with two of each of the Latest & Greatest wines, for $132 plus tax (6 bottles total).

Is there a wine you wish we carried? Let us know and we'll see what we can do.


Happenings

Wednesday, October 4, 6-8 pm. Eclectic Salon: Book-Signing and Tasting
Melding the experience of a wine tasting with the casual ambiance of a book club, Dina Cheney presents the next generation in at-home entertaining in her first book, Tasting Club. Ms. Cheney tells us how to host a tasting party while Bottlerocket offers wines to sample on site. Free. Reservations not required.

Wednesday, October 25, 6-8 pm. Eclectic Salon: Book-Signing and Tasting James Beard Award-winning writers Andrew Dornenburg and Karen Page will swing by Bottlerocket to share their new book, What to Drink with What You Eat. Flummoxed by the whole pairing mystery? Wish you had a smart, one-stop guide for making the best food/drink match? Come meet these food and wine experts while you taste a selection of Bottlerocket's wines. Free. Reservations not required.

Check back for future events here.

Feel free to send us your in-store event ideas. Email events@bottlerocketwine.com.


We Do

Delivery — Just give us a call and we'll take care of the rest: 212-929-2323
Special Orders — Give us one day and we'll give you price and availability for a case of almost anything. Email: specialorders@bottlerocketwine.com
Gifts selected, wrapped, packaged and shipped
"Find the Love" — Samplers to expose you to new tastes
"The High End" — We serve collectors, too. Call for info
Private in-store events: customized tastings, food & wine pairing parties
Tasting events at your home or office
Consultations and Gift Registry for weddings, parties, events

Forward This

Spread the news that Bottlerocket is open. If you think we provide a good experience for wine lovers, please forward this to your friends, and tell them about our 10% discount on any purchase for all first-time customers who join our customer list. And thank you for your support!

Remember, we're a work in progress. We would value any suggestions you may have to help us create the best wine buying experience on the planet. Send us an email: myidea@bottlerocketwine.com. Thank you!


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BOTTLEROCKET WINE & SPIRIT
5 W. 19TH STREET, NEW YORK, NY 10011
T: 212-929-2323 F: 212-929-3111